“Unlocking the Future of Vision: Introducing Apple Vision Pro – Redefining the Way You See”. Apple has launched another great product and launching into this world of technology. But those who can afford it will aspire to purchase it because it is an Apple device that promises new experiences. Apple knows its products have a lure that allows it to charge a premium. This is the art of upselling it has mastered over the years.
Apple Worldwide Developers Conference (AWDC) 2023 keynote ended with CEO Tim Cook introducing Vision Pro, a headset that takes Apple’s familiar experiences and apps to a mixed reality environment where it blends into your surroundings. While existing apps will work on the device, Apple’s new VisionOS will be open for developers to create new use cases.
The first thing you’ll notice about the Vision Pro is the chassis, which evokes a pair of high-end ski goggles. A tinted, continuous front panel wraps around the wearer’s eyes, acting as a lens and concealing a fan that draws air through the headset to cool the electronics inside.
Around the back of the Vision Pro, there’s a band that can be easily swapped out and a dial for adjusting the tightness of the headset. Zeiss worked in partnership with Apple to create magnetic lenses for prescription wearers.
IR cameras inside of the Vision Pro track your eyes while downward-facing cameras on the exterior of the chassis track hands. A third set of lidar sensors sense objects around the Vision Pro in real-time, tracking their positions.
All of the Vision Pro’s sensors — 23 in total, including a dozen cameras, five sensors, and six mics — feed into the R1, a new Apple-originated chip designed to “eliminate lag” and stream images to the headset’s display “eight times faster than the blink of an eye” (as per Apple PR).
The hype bubble that Apple so carefully creates and curates around these products ensures that they get sold, whatever their price points are. Don’t be surprised if this is the case with the Apple Vision Pro too, priced, for now, at $3,499 when it is expected to be available early next year. Just for context, that is almost three times the price of the top-end iPhone.
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